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Sephora “Values Inside Out” Product Launch Fights Hunger

Benefits Regional Food Bank of Oklahoma

June 13, 2013

OKLAHOMA CITY – To assist with hunger relief efforts in Oklahoma, Sephora in Penn Square Mall is selling the “Values Inside Out” (VIO) product to help raise donations for the Regional Food Bank of Oklahoma.

Across the nation, participating Sephora locations were able to identify a “charity of choice” that would benefit from their community outreach efforts this year. Earlier in the year, the Sephora store located in Penn Square Mall selected the Regional Food Bank of Oklahoma as its “charity of choice.” This designation means that throughout the year, the Regional Food Bank will be invited to participate in various opportunities to raise awareness or generate additional funds for the nonprofit; the VIO product launch that took place on June 1 is just one of these opportunities.

  • o PRODUCT DETAILS: Sephora announced this year’s VIO product is the “YOU+ SEPHORA” Cosmetic Collection. This collection includes a clutch, glitter eye liner, lip gloss and nail polish. The retail price for this bag is $20, with $13 from each bag sold going to the Regional Food Bank.
  • o WHEN: Sephora has agreed to make this donation for each sold during the period through Dec. 31, 2013, while supplies last.
  • o WHERE: Sephora at Penn Square Mall, located at 1901 Northwest Expressway #1200, in Oklahoma City.

“We appreciate the opportunity to work with Sephora and their ‘Values Inside Out’ campaign,” said Rodney Bivens, executive director of the Regional Food Bank. “Their support and that of their loyal customers will make an impact on the lives of people struggling with hunger in our state.”

One in six Oklahomans struggles with hunger every day and Oklahoma is the fifth hungriest state in the nation. The majority of those served by the Regional Food Bank are the working poor, senior citizens and children.

For more information on Sephora, please visit www.sephora.com. To contact the Sephora at Penn Square Mall, please call 405.840. 4522.  For more information about the Regional Food Bank, or to make a donation, visit regionalfoodbank.org or call 405.604.7111.

About the Regional Food Bank of Oklahoma
The Regional Food Bank of Oklahoma is the state’s largest hunger relief organization.  The nonprofit provides enough food to feed more than 90,000 hungry Oklahomans each week through a network of more than 1,000 schools and charitable feeding programs in 53 central and western Oklahoma counties. Since its inception in 1980, the Regional Food Bank has distributed more than 480 million pounds of food to feed Oklahoma’s hungry.  For more information, visit http://www.regionalfoodbank.org; find us on Facebook at www.facebook.com/regionalfoodbank or follow us on Twitter at www.twitter.com/rfbo.


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