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Regional Food Bank & Jersey Mike's Subs Team Up For Month Of Giving In March

March 1, 2012

OKLAHOMA CITY - The Regional Food Bank of Oklahoma is joining forces with Jersey Mike’s Subs restaurants throughout the Oklahoma City metro area for the 2nd Annual March “Month of Giving.” This campaign raises funds to fight childhood hunger in Oklahoma through the Regional Food Bank’s Food for Kids program and will culminate in the nationwide event, Jersey Mike’s “Make A Difference Day” on Wednesday, March 28.

During the month of March, customers can make a donation to the Regional Food Bank at any area Jersey Mike’s restaurant.  Customers who make at least a $1 donation will receive a free cookie.  Then on March 28, a special nationwide celebration, “Make A Difference Day,” will take place at all Jersey Mike’s locations to benefit 74 different charities with a mission to help children.

On that day, Oklahoma City residents are invited come in to a local Jersey Mike’s store and enjoy a free regular sized sub in exchange for a minimum $2 contribution to the Regional Food Bank.  Local Jersey Mike’s restaurants participating include: 7500 South Santa Fe Ave.  in Oklahoma City; 1600 Garth Brooks Blvd. in Yukon; 1724 South Broadway in Edmond and 1204 North Interstate Dr.  in Norman.

“One in four children in Oklahoma struggle with hunger every day,” said Rodney Bivens, executive director and founder of the Regional Food Bank.  “It is inconceivable that any child should have to go to bed hungry in this great state of ours, but the reality is they do.  Jersey Mike’s promotion makes it easy for everyone to make a difference in the life of a child.”

The Regional Food Bank provides enough food to feed more than 46,000 children every week through partner agencies and its Food for Kids childhood hunger programs: 

  • Kids Cafe, an afterschool and summer program, provides food, mentoring, tutoring, and a variety of other activities to approximately 1,000 at-risk children at 18 sites in central and western Oklahoma. 
  • The School Pantry program provides food pantries in middle and high schools in central and Western Oklahoma.  Currently, 31 school pantries provide food for up to 650 students each month.
  • The Backpack Program started in 2003 when an elementary school student passed out while waiting in the school lunch line on a Monday morning - all he had eaten over the weekend was a hot dog without a bun.  In nine years, the program has grown to assist more and more chronically hungry children. Currently, the program serves more than 11,000 chronically hungry children in 454 schools in 52 central and western Oklahoma counties.  Before receiving help from the program, many of these children had very little or nothing to eat between school lunch on Friday and school breakfast on Monday. 

“A teacher noticed a student in her class asking for extra food on a daily basis and referred him to our Backpack Program,” said a Food for Kids School Coordinator in Wynnewood.  “During the same week, all of the students in our school celebrated 100 days of school.  The same teacher asked her students to think of 100 things they would wish for.  Some students wished for 100 video games, 100 pieces of candy, but this child wished for 100 days where food fell from the sky.”

The inaugural “Month of Giving” campaign last year raised more than $600,000 for 66 charities nationwide and the hope is this year’s campaign will raise even more. Jersey Mike’s locations throughout the country raised more than $2 million for worthy local charities and distributed more than 200,000 free sub sandwiches to help numerous causes last year.

“Our commitment to the core Jersey Mike’s value of giving back to the communities we serve has never been stronger,” said Peter Cancro, Jersey Mike’s founder and CEO, who started the company when he was only 17 years old.  “We know our customers share this passion and, with their help, we hope to make a big difference in the lives of children throughout this country.”

For more information about Jersey Mike’s Subs Month of Giving please visit: http://www.jerseymikes.com.  For more information about the Regional Food Bank visit regionalfoodbank.org or call 405.972.1111.

The Regional Food Bank of Oklahoma is a private, 501(c) (3) nonprofit organization that acts as a link through which the food industry and community may donate food and other goods. The products are then distributed to nearly 825 schools and charitable feeding programs in 53 central and western Oklahoma counties. In fiscal year 2011, the Food Bank distributed 46.2 million pounds of food and product to help the charitable community effectively feed people in need. Since its inception in 1980, the Food Bank has distributed more than 431 million pounds of food to feed Oklahoma’s hungry.

About Jersey Mike’s

Jersey Mike’s, a sub sandwich franchise with more than 600 stores open and under development nationwide, has a long history of community involvement and support.  Started at the Jersey Shore in 1956, Jersey Mike’s serves authentic East Coast-style subs on fresh baked bread – the same recipe it started with over 50 years ago.  The company’s mission is to bring its customers the highest quality, freshest made sub in the industry and give back to the communities in which it operates. A store locator and franchise information for Jersey Mike’s can be found at www.jerseymikes.com.


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