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Kraft Foods and Homeland Supermarkets Score Against Hunger

Team Spirit Becomes Spirit of Giving

November 10, 2011

OKLAHOMA CITY - This fall, the company that helps you feed your family is on a mission to help feed America by donating 25 million meals to families through the Huddle to Fight Hunger campaign. Huddle to Fight Hunger combines three things Americans are passionate about – football, food and helping others. 

“Oklahoma is the fifth hungriest state in the nation, where 600,000 people are food insecure,” said Rodney Bivens, executive director of the Regional Food Bank.  “The Regional Food Bank provides enough food to help feed more than 90,000 people each week, yet it is not enough.  We encourage football fans to join the huddle today so that others will have a better tomorrow.” 

Go to facebook.com/kraftfighthunger and simply “LIKE” the Huddle to Fight Hunger page. Then, type in your zip code and a meal will automatically be generated for the Regional Food Bank! Locally, Homeland and Kraft have teamed up to guarantee a minimum of 100,000 meals are donated to the Oklahoma Food Banks through the Huddle promotion.  Look for details at the Kraft display in all Homeland stores. 

Kraft is also promoting a ‘text to give’ campaign at every OU and OSU home game. Text “OK” to 27722 to make a $10 donation to the Regional Food Bank of Oklahoma.  Each text donation will provide 50 meals to hungry Oklahomans this fall and winter.  Message and data rates apply.

The campaign will culminate in San Francisco on December 31, 2011, with the second annual Kraft Fight Hunger Bowl, which will be broadcast live on ESPN.

Join the fight against hunger today.  For more information contact Angie Gaines at 405.604.7109, e-mail againes@regionalfoodbank.org, or visit regionalfoodbank.org.

The Regional Food Bank of Oklahoma is a private, 501(c) (3) nonprofit organization that acts as a link through which the food industry and community may donate food and other goods. The products are then distributed to nearly 825 schools and charitable feeding programs in 53 central and western Oklahoma counties. In fiscal year 2011, the Food Bank distributed 46.2 million pounds of food and product to help the charitable community effectively feed people in need. Since its inception in 1980, the Food Bank has distributed more than 414 million pounds of food to feed Oklahoma’s hungry. Visit regionalfoodbank.org or scan the QR code below to learn more.


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