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Oklahomans Weigh in on Hunger

Pound for Pound Challenge Inspires Residents to Lose Weight

January 24, 2011

OKLAHOMA CITY - NBC’s “The Biggest Loser: Couples,” General Mills, Subway, and Feeding America are partnering again for the Pound For Pound Challenge, a national initiative encouraging people across the country to lose weight while fighting hunger.  For every pound pledged at PFPChallenge.com, 11 cents will be donated to Feeding America, who will then distribute the donations to Food Banks across the country, including the Regional Food Bank of Oklahoma.

Since January 4, Oklahomans have pledged to lose 11,492 pounds, which will provide the Regional Food Bank with $1,264.  Over the last two years, Oklahomans pledged to lose more than 80,000 pounds through the Pound for Pound Challenge, which raised $11,301 for the Regional Food Bank.

Norman Resident Lisa Mosley, Season 10 contestant on The Biggest Loser, lost 91 pounds on the show. After the show ended, she joined the Pound for Pound challenge to make a difference in her community.

“I honestly feel that everybody should strive to make a difference in someone’s life every day,” said Mosley.  “You never know how something as simple as a smile can help change the day around for a person.  Lending a hand to the Pound for Pound Challenge is something that not only benefits you but can also make a huge difference in the lives of hungry Oklahomans.”

In its third year, the Pound For Pound Challenge re-emerges at a crucial time.  According to a recent report released by the Food Research and Action Center (FRAC), more than one in five Oklahomans have experienced times in the past 12 months when they did not have enough money to buy food. Oklahoma is currently ranked as the fifth-hungriest state in the nation.

New this year, participants can enter the Challenge by pledging to maintain their current weight for a contribution equal to five pounds of weight loss. In the spirit of NBC’s “The Biggest Loser: Couples,” teams can also compete online and will be ranked nationally. Join the Regional Food Bank’s team “RFBO Champions” today to gain support from other Oklahomans on losing weight.  To join, visit www.pfpchallenge.com, click the tab “teams” and search for “RFBO Champions.”

“As one of the largest food companies in the world, General Mills recognizes our responsibility to give back,” said John Haugen, vice president, Health and Wellness at General Mills. “We’ve helped Feeding America deliver more than 9.7 million pounds of groceries to its local food banks through the Pound For Pound Challenge over the past two years, and we are pleased to continue the program to help in the fight against hunger.”

General Mills offers a number of healthy food options to help keep dieters on track, including; Yoplait Light, Yoplait Greek, Yoplait Frozen Smoothie, Fiber One Original Cereal, Fiber One 90 Calorie Bar, MultiGrain Cheerios, Progresso Soup and Lärabar.

“The Pound For Pound Challenge gives Americans an extra incentive to get in shape and make healthy changes to their lives,” said Alison Sweeney, host of NBC’s “The Biggest Loser: Couples.” “I love this program because it inspires people to fight the hunger crisis by improving their own health.”   

To join the weight loss challenge and help fight hunger in Oklahoma, visit www.PFPChallenge.com.  To learn more about the Regional Food Bank, or to make a donation, visit regionalfoodbank.org, call 405.972.1111, or text OK to 27722 (data and message rates apply).  Connect online with the Regional Food Bank at twitter.com/rfbo or facebook.com/regionalfoodbank.

The Regional Food Bank of Oklahoma is a private, 501(c) (3) nonprofit organization that acts as a link through which the food industry and community may donate food and other goods. The products are then distributed to nearly 700 schools and charitable feeding programs in 53 central and western Oklahoma counties. In the last fiscal year, the Food Bank distributed 36.5 million pounds of food and product to help the charitable community effectively feed people in need. Since its inception in 1980, the Food Bank has distributed more than 374 million pounds of food to feed Oklahoma’s hungry.

About Feeding America

Feeding America provides low-income individuals and families with the fuel to survive and even thrive. As the nation's leading domestic hunger-relief charity, our network members supply food to more than 37 million Americans each year, including 14 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks support 61,000 agencies that address hunger in all of its forms. For more information on how you can fight hunger in your community and across the country, visit http://www.feedingamerica.org. Find us on Facebook at facebook.com/FeedingAmerica or follow our news on Twitter at twitter.com/FeedingAmerica.

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