Cause Marketing  

Cause marketing, or cause-related marketing, is a potentially profit-making initiative by a for-profit company or brand to raise awareness, money and/or consumer engagements in a social or environmental issue.

The Regional Food Bank of Oklahoma is fortunate to have many cause-marketing partners who have helped to raise both funds and awareness to help fight hunger in Oklahoma.

For a complete list of current cause marketing partnerships, click here

 

How to get Started 

Please review our Cause Marketing Guidelines to determine if your campaign is a good fit for your organization and the Regional Food Bank.

Please complete this short questionnaire and a Regional Food Bank representative will get back to you within 2 business days. View a sample agreement here. 

Support the Regional Food Bank online by posting about the Regional Food Bank of Oklahoma on Facebook and Twitter! View suggested posts.

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Approval Process

  • Business submits questionnaire
  • Regional Food Bank reviews questionnaire
  • Regional Food Bank contacts business to confirm details
  • Upon approval, the Regional Food Bank generates agreement
  • Business returns a signed copy of cause marketing agreement
  • Business submits promotional material to Regional Food Bank for copy review and approval
  • Regional Food Bank issues written approval to proceed with campaign elements
  • A signed cause marketing agreement must be on file and you must have written approval to use the Regional Food Bank's name, logo, tagline and/or program logos ("marks")

LIABILITY

  • The Regional Food Bank assumes no responsibility or liability for cause marketing promotions or events run by third parties. This includes: fulfilling sponsorship requests, refunds due to cancellations, paying or providing invoices, and/or providing special event or liquor licenses.

APPROVAL PROCESS

  • The Regional Food Bank cannot assume responsibility for online ticket sales through its website unless 100 percent of the ticket sales benefit the Regional Food Bank.
    • If 100 percent of ticket sales do not benefit the Regional Food Bank, we suggests using an online service such as eventbright.com.
  • The Regional Food Bank will not assume responsibility for soliciting or collecting sponsorship fees for cause marketing events/promotions run by a third party.
  • The Regional Food Bank is not responsible for obtaining licenses or attending planning meetings for third party events.
  • The Regional Food Bank does not rent, sell or share or sell its internal list of donors, volunteers and supporters.
  • The Regional Food Bank, while it appreciates all offers of support and the opportunity to participate in a variety of cause-marketing campaigns, has taken the position that it will refrain from any partnerships related to promoting or encouraging the sale of tobacco or tobacco related products and/or alcohol or alcohol related products. If said company wants to donate proceeds or a portion of proceeds to the Regional Food Bank, we ask that our logo, name or other 'marks' not be used. The company may simply refer to proceeds being donated to a 'local food bank.'
  • Per IRS guidelines, the Regional Food Bank cannot “endorse” the sponsor’s brand/product or provide a “call to action” that causes financial benefits to the sponsors.
  • Staff and/or volunteer presence at an event is not guaranteed and is determined on a case-by-case basis, which may be related to revenue and/or exposure.
  • The Regional Food Bank reserves the right to audit the sponsoring organization’s books and records related to the event (especially if event expenses exceed 50 percent).

QUESTIONS

If you have any questions, contact Angie Doss at adoss@regionalfoodbank.org or call 405.604.7109.

CAUSE MARKETING GUIDELINES

All businesses engaging in a Cause Related Marketing Campaign with the Regional Food Bank of Oklahoma must sign an agreement that clarifies the campaign, goal and action items. All Cause Related Marketing Campaign partners are expected to generate publicity for the campaign through purchased or in-kind media and any/all social media outlets available to them. To support your efforts while balancing our own limited staff resources, the Regional Food Bank is able to provide varying levels of assistance based on the level of campaign benefit: 

Donation of less than $1,000

DONATION OF $1,000 – $4,999

DONATION OF $5,000 – 10,000

DONATION OF $10,000+

USING THE REGIONAL FOOD BANK NAME AND LOGO  

All rights, title and interest in its marks shall at all times remain with the Regional Food Bank of Oklahoma. The Regional Food Bank reserves the right to approve, in advance, the use of any artwork associated with the promotion. All media and marketing materials must be approved by the Regional Food Bank.

DONOR PRIVACY

The Regional Food Bank of Oklahoma respects the privacy of its donors. For all cause-marketing programs, we cannot share our mailing list or send mail to constituents on behalf of third parties. We encourage other means of promotion with appropriate use of the Regional Food Bank name/logo according to the levels above.

QUESTIONS

If you have any questions, contact Angie Doss at adoss@regionalfoodbank.org or call 405.604.7109.